Understanding Race and Racism

Globalization, No Alliances, And No Communication

Is there any possibility of a completely divided world with no trades between countries, no travels, no alliances, and no communication? Since almost 40 years the world has been going through a process of globalization that makes possible to say that the answer for this question is a strong no. According to Hirst, Thompson, and Bromley â€Å"It is widely asserted that we live in an era in which the greater part of social life is determined by global processes, in which national cultures, national economies, national borders and national territories are dissolving. Central to this perception is the notion of a rapid and recent process of economic globalization† (2015). Nowadays it is well known that only global companies get success in a long-term and a lot of this companies have moved from care on customizing products to providing standardized items. Globalization is leading the world to behave in different ways, Ikeaization and Mcdonaldization are processes that are being use d for the companies in order to achieve certain goals, but also these processes have been playing a big role in today’s world globalization and have been impacting in the culture as it is known nowadays. Some people believes that Globalization is leading to a Mcdonaldization perspective while other people maintains that is better described with an Ikeaization perspective. This essay will scrutinize some examples about Mcdonaldization and Ikeaization, as well as the impact that globalization has over theShow MoreRelatedEssay on Globalization: Sharing Our Prosperity With the World1388 Words   |  6 Pages Globalization is the growing interdependence of the worlds people that involves the integration of economies, technologies, and cultures (Bradshaw). It is described as the increased movement of people, knowledge and ideas, and goods and money across national borders that have led to the increased interconnectedness among the world. Globalization is often thought of in economic terms but as we know there are three major components implicated with this idea including: economics, politics, andRead MoreImpact of Globalization on Development of Business1520 Words   |  6 Pagesï » ¿Introduction Globalization, a process that covers the causes, the course as well as consequences of the transcultural and transnational integration of both human and the non-human activities is of great importance to organizational dynamics (Al-Rodhan 5).The concept of globalization is noted to be a trend which is timeless and evolutionary. It is therefore a process which generates connections and flows, not just across various nation-states as well as national territorial boundaries alone butRead MoreGlobalization Essay889 Words   |  4 PagesGlobalization can be defined as â€Å"the development of an increasingly integrated global economy marked especially by free trade, free flow of capital, and the tapping of cheaper foreign labor markets† (Webster Dictionary). It brings countries closer together and impacts things such as human rights, politics, and economics. While Globalization can have positive factors it has its downfalls. Globalization has effects on human well-being in societies around the globe. This process seems to only beRead MoreGlobalization in the Hospitality Industry1167 Words   |  5 Pagescountry. Tourism is an industry that is rapidly growing as more and more people are traveling abroad. People have a genuine interest in learning about new cultures and experiencing all that a country has to offer. More countries are moving closer to globalization and this in turn is beginning to blend many cultures together. Developing countries are expanding their role in the tourism industry as countries are discovering that this is one of the quickest ways to earn revenue. Tourism blends many countriesRead MoreAmerica s Influence On North America1130 Words   |  5 Pages1800s in its aspects of industrialism, expansionism, progressivism, isolationism, and globalization. The industrial era brought on a rise of big businesses and new opportunities through railroad transportation, and has since then given us a country of strong corporation and an ever expanding possibility of transportation of people and goods, alike. The country fought to expand its property lines, communications, and government influence throughout the 1900s. Presently, the United States focuses moreRead MoreThe Islamic State Of Iraq And Syria1542 Words   |  7 PagesAdministration has shown great attention and focus towards ending ISIS and creating a unification between allied nations. On November 15 2015, President Obama met with the presidents of Taiwan, Japan, China, and others to show alliance against terrorism (2). The future of globalization in East Asia will focus heavily on terrorism and using topics learned in this class such as the global-local nexus, regional security, and culinary exchange it is possible to predict East Asia’s stance and future movementRead MoreMarketing Ch-91075 Words   |  5 Pagesnot involved in manufacturing. a.|trading company| b.|exporter| c.|joint venture| d.|strategic alliance| e.|licensee| __E__ 10. Questor Corporation owns the Spalding brand name but does not produce a single golf club or tennis ball. This arrangement is an example of what type of involvement level for international marketing? a.|Exporting| b.|Trading| c.|Joint venture| d.|Strategic alliance| e.|Licensing| _D___ 11. Timex⎠¯a U.S. based watchmaker⎠¯recently entered into a partnershipRead MoreEssay about Project Planning and Control Methods1441 Words   |  6 Pagesbusiness as a means for developing new products and services. In the 20th century project management appears to be the solution to many of the challenges confronting global business enterprises (Gray, C. Larson, E., 2003). Trends such as the globalization of business operations increase in mega mergers and acquisitions, increased focus on results, need for speed in delivery, and pressure for accountability have fueled a growth in project management activities across the organization. TraditionalRead MoreImpact Of Globalization On International Business828 Words   |  4 PagesGlobalization has influenced the way our world works today. This is the process of international business. Many of the items we are using at this very moment are imports, products produced in another country. Many businesses today rely on exports, products produced in their home country and shipped to other nations. Every country relies on imports and exports. Wether a firm is expanding to another nation or uses imported goods, international business is always involved and will affect the businessRead MoreThe Global Stage Of The European Union1237 Words   |  5 Pagesremain the same. The concept is carefully related to those of economic globalization which integrates national economies into the international economy. Such incorporations have been achieved through capital flow, trading of goods and services, and foreign direct investment. Since the primary link has been the European Union, which has become a major alliance amongst the European nations. With the EU’s focusing on globalization their economic power has gone up. I feel that with the EU having a single

How effectively does Frayn use Barbara Berrill in “Spies” Free Essays

How effectively does Frayn use Barbara Berrill in â€Å"Spies†? In â€Å"Spies†, Barbara Berrill is a character who contributes to the book throughout in many different ways, including her interactions with Stephen and overall presence in the book. Frayn achieves various different effects through her character, both affecting our view of Stephen, our view of other characters, the book as a whole and the atmosphere of the book. I believe that the criteria of effectiveness is judged on how well something affects or moves the  reader, and how well something contributes to the aim of a text. We will write a custom essay sample on How effectively does Frayn use Barbara Berrill in â€Å"Spies†? or any similar topic only for you Order Now As soon as Barbara is introduced into the book on page 96, we can see this occurring, as the reader  is immediately able to sense one of Barbara’s main effects and purposes in the book; the creation of humour when she is with Stephen. The reader finds their relationship comic at first due to the way that Stephen reacts when Barbara enters the lookout. Stephen describes his sense of â€Å"outrage† that Barbara should be in the lookout, and he also says that he is â€Å"offended† by her intrusion. These phrases create humour in the book because they are so exaggerated and also are strong words to use, especially for a child. As a result, the reader feels somewhat superior to Stephen because we find it amusing that he could be so offended that someone has entered his secret place – in spite of the mature words he uses, it feels like a childish reaction to be so infuriated by this. However, I believe that because of this reaction Stephen becomes more endearing as we find his childishness amusing. This is a main effect that the use of Barbara achieves – her relationship with Stephen brings a lot of the humour to the book and also enables the reader to connect with Stephen more, which is an important factor in ensuring the book is successful. In this way, I believe Frayn has cleverly used Barbara to successfully manipulate the reader into finding Stephen more endearing, as his behaviour with the other characters in the book may not have been enough to achieve this alone. Another way in which the use of Barbara with Stephen creates humour in the book is how Stephen justifies his dislike of her. The way that Frayn has created the character herself to be is what creates†¦. How Effectively Does Frayn Use Barbara Berrill in ‘Spies’? Michael Frayn uses the character of Barbara Berrill to a variety of purposes in the book ‘Spies’. She is one of the key features to the themes of growing up and awakening views on adulthood and sexuality as well as providing Stephen with new evidence and theories as to what is going on, allowing us to see him interact with someone quite different from Keith, giving us perhaps a less biased and general  view  of occurrences in the close and also providing the book with some humour due to her blunt and matter-of-fact way of putting things and the way in which she acts as almost a bridge between the  reader  and Stephen, asking him the questions that perhaps we are asking ourselves. The obvious purpose of Barbara Berrill does seem to be her involvement in Stephen’s blossoming understanding of the adult world. Being a year older than him, she is a little more perceptive of the things which haven’t even really crossed Stephen’s mind before, such as the possibility of parents having boyfriends and girlfriends. This is a good example of a time where Barbara clearly passes on some new ideas to Stephen, as although he is  confused  at first, the idea sticks with him throughout thebook  as he slowly begins to realise that Barbara is right. ‘She’s taking a message to Mrs. Tracey’s boyfriend’ Now I do turn to look at her, too uncomprehending to conceal it. Auntie Dee’s boyfriend? What’s she talking about? How can someone’s aunt have a boyfriend? † This kind of encounter with Barbara near the beginning of the book emphasises to us just how naive and innocent of the world Stephen is at that po int, not able to understand the possibility of relationships outside of what was official and accepted and is perhaps one of the  first times  in the story that Stephen encounters something of the less glamorous side of being an dult, something so much stranger in his mind than the idea of ‘spying’ that he tries to shut it out of his head as â€Å"just the kind of thing that girls say, particularly the Berrill girls, who are running wild whilst their father is away. † I think that Frayn uses Barbara for this purpose as she, being a year older and quite detached from what is going on, has more of †¦.. How to cite How effectively does Frayn use Barbara Berrill in â€Å"Spies†?, Essay examples

Customer Analytics

Question: Discuss about theCustomer Analytics. Answer: Introduction JB Hi Fi is the leading retail store that deals in supplying electronic equipments to its customers all across Australia (jbhifi.com.au 2016). The CMO of the company has commissioned an analytical study related to its marketing department such that to examine the performance of the same in the market. The study would also be helping the company to identify the opportunities associated with the process such that to exploit on the same. This study would be helpful in analysing the data about the marketing sector related to the company from the market. It would also help in developing recommendation for the current situation for the company such that to gain competitive advantage over its competitors like Harvey Norman and The Good Guys that has been operating in the market. The main objective of the study is to make the company competitive such that to remain sustainable in the market. Methodology In order to conduct the analysis of the marketing sector of JB Hi Fi, the following parameters have to be taken into account. Market Position The market position of a particular company depends on various factors including the quality of products, customer satisfaction level, marketing strategy of the company that could help in influencing the purchasing behavior of its customers (VanAuken 2014). Market Share Decomposition The market share of a JB Hi Fi depends on the following factors: Penetration Share The penetration share of a particular brand is the count of the proportion of consumers buying its products (Buoye et al. 2016). It is given by the ratio of the number of customers purchasing JB Hi Fi products to the total number of customers purchasing the categories. Share of Wallet Share of wallet is used in the financial companies and retail businesses (Jang, Prasad and Ratchford 2016). It is widely used to measure the loyalty of an individual customer towards a particular organization. It is also referred to as the market share of JB Hi Fi among its customers. Usage Usage related to a particular brand is the average total purchases in the category by the brand customers. It is specifically measured by the index known as the Heavy Usage Index which is given by the ratio of the average total purchases by the JB Hi Fi customers to the same by all customers in the category (Pilling, Rigdon and Brightman 2012). Thus, from the above discussion, it can be evident that the market position and strategy of a particular company depends on the number of factors based on which the marketing study on the same is conducted. Analysis and Findings Market Position (Market Share Analysis) Total Brand Purchase Harvey Norman The Good Guys JB Hi Fi (in US $) $78,192 $ 76,049 $62,166 Table: Total Purchase of customers in respective of each brand Source: Created by author From the analysis of the above table, it can be evident that the total number of purchases as per the survey conducted on the 322 respondents, the maximum purchase is for the Harvey Norman Company. From the table, it can be evident that the customers have a least tendency to purchase from JB Hi Fi. However, it should be noted that there is huge difference between the total purchases of JB Hi Fi and Harvey Norman where the latter has more influence on the customers related to their purchasing decisions. Total Customers Harvey Norman The Good Guys JB Hi Fi 322 169 162 161 Table 2: Total customers purchasing for each brands Source: Created by author From the analysis of the above table, it can be evident that the customers are more attracted towards buying the products from Harvey Norman than the other two companies. The company has been able to make 169 loyal customers whereas JB Hi Fi has been able to attract the least number of customers. However, it should be noted that there is no such big difference in the number of customers of the companies. This implies that there exists a serious competition among the companies in the market. Market Share Total market share of Harvey Norman 36% The Good Guys 35% JB Hi Fi 29% Table 3: Total market share of each brand Source: Created by author From the analysis of the above table, it can be evident that Harvey Norman is leading the market with the market share of approximately 36% with The Good Guys at the second position with the same at 35% approximately. JB Hi Fi has been able to capture the market with their market share of 29%. It should be noted that there is a marginal difference in market share as captured by the two companies viz., JB Hi Fi and Harvey Norman. From the analysis of the market share of the companies, it can be evident that the two companies are giving tough competition to each other in the market. Performance Relative to Competitors (Market Share Decomposition) Relative Market share Harvey Norman 1.03 The Good Guys 0.97 JB Hi Fi 0.80 Table 4: Relative Market share of each brand Source: Created by author From the analysis of the above table, it can be evident that the relative market share of the Harvey Norman Company is the maximum at 1.03 as compared to the same at 0.97 and 0.8 of The Good Guys and JB Hi Fi respectively. This implies that the JB Hi Fi has been able to build a brand for itself in the market. However, it should be noted that there is no suich big difference in the market share of the respective companies. Penetration share Harvey Norman 52% The Good Guys 50% JB Hi Fi 50% Table 5: Penetration share of each brand Source: Created by author From the analysis of the above table, it can be evident that the market penetration share of the Harvey Norman is the maximum at 52% as compared to the other companies lying at 50% for both The Good Guys and JB Hi Fi. From the statistics, it can be evident that although Harvey Norman has been able to gain competitive advantage, the other two companies are also not far behind and have been equally influencing the market in respective of the purchasing behavior of the customers. Heavy usage index Harvey Norman 0.361319181 The Good Guys 0.351416544 JB Hi Fi 0.287264275 Table 6: Heavy usage index Source: Created by author From the analysis of the above table, it can be evident that the heavy usage index or the relative purchase of the products of the customers form the companies has been the maximum for Harvey Norman and the least for JB Hi Fi. However, from the analysis of the statistics related to the companies, it can be evident that there still exists serious competition among the three companies in the market with the customers being unable to decide on the reliability of the companies. Recommendation From the analysis of the survey data, it can be found that Harvey Norman has been leading the market and has been the most popular among the customers as evident from its performance. In comparison with the other competitive companies, JB Hi Fi has been the least consistent in its performance in the market. The company needs to plan and implement appropriate strategies within its business processes such that to increase its market share, penetration share, usability index, and relative market share. Moroever, the company also needs an urgent requirement of raising its standards such that to be able to influence more customers in respective of their purchasing decisions. Opportunities for Increasing the Market Share Although the results show the rank of JB Hi Fi to be low, the statistics reveal that the other two companies are in tough competition with the company and have also been impressive in their performances at the competitive level in the market. Thus, for JB Hi Fi to be gaining market recognition , it should be determining the opportunities and exploit on the same to remain sustainable in the market in the future. Quality Maintenance The company has been influencing the purchasing decisions of its customers through its quality products. Hence, it should be maintaining the quality of its products in order to remain competitive in the future as well (Homburg, Stierl and Bornemann 2013). Retaining Customers The company should be implementing an appropriate retention polices in order to retain its customers in the future. By raising the standards of its produictrs and services, it should be able to attract more customers in the future. Conclusion The project aims at conducting a marketing study on the case study organization, JB Hi Fi. The company, JB Hi Fi is a retail store that deals in supplying electronic equipments to the customers. The project deals in analysing the market situation of the company in respective of its competitors. The project would also be helping in identifying the opportunities associated with the process such that to exploit on the same. This project would be helpful in analysing the data about the marketing sector related to the company from the market. It would also help in developing recommendation for the current situation for the company such that to gain competitive advantage over its competitors that has been operating in the market. The main objective of the study is to make the company competitive such that to remain sustainable in the market. References Buoye, A., Komarova Loureiro, Y., Kabadayi, S., Nejad, M.G., Keiningham, T.L., Aksoy, L. and Allsopp, J., 2016. Is Share of Wallet exclusively about making customers happy or having more customers? Exploring the relationship between satisfaction and double jeopardy. Journal of Service Management, 27(4). Homburg, C., Stierl, M. and Bornemann, T., 2013. Corporate social responsibility in business-to-business markets: How organizational customers account for supplier corporate social responsibility engagement. Journal of Marketing, 77(6), pp.54-72. Jang, S., Prasad, A. and Ratchford, B.T., 2016. Consumer spending patterns across firms and categories: Application to the size-and share-of-wallet. International Journal of Research in Marketing, 33(1), pp.123-139. jbhifi.com.au, (2016). JB Hi-Fi | Australias Largest Home Entertainment Retailer. [online] Jbhifi.com.au. Available at: https://www.jbhifi.com.au/ [Accessed 16 Aug. 2016]. Pilling, B.K., Rigdon, E.E. and Brightman, H.J., 2012. Building a Metrics-Enabled Marketing Curriculum The Cornerstone Course. Journal of Marketing Education, 34(2), pp.179-193. VanAuken, B., 2014. Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position. AMACOM Div American Mgmt Assn.