Organisation Theory Assignment Example | Topics and Well Written Essays - 2000 words

Organisation Theory - Assignment Example Nothing could be farther from the truth, because organizations are diverse in the goals they set for themselves, the way they are structured, the activities they undertake and their strategies to pursue their goals (Daft & Marcic, 2013). Organizations include the Catholic Church as well as the Yakuza, the Chicago Bears and the International Paralympic Committee, the Salvation Army and Apple, Inc., Mensa International and the Miss Universe Organization. The wide spectrum of organizations appears to defy any attempt to define what unifies them, let alone shape a coherent and cohesive Organization Theory. The issue to be addressed in this discussion deals on the advantages and disadvantages of a multi-perspective approach to understanding organizations. Adopting a widely diversified approach that seeks to include all organizations may defeat the purpose of creating a definitive framework due to overbreadth, to the point that nearly all organizations may be excluded from some aspect of t he theory. ... d and described according to its tangible aspects (organizational structure, asset size, principal operations, number of employees, place of operations), and intangible aspects (management style, type of leadership, organizational culture, strategic approach). Increasingly, organizations are being viewed in terms of theoretical pluralisms because of the growing awareness of their increasing complexity. Astley & Van de Ven (1983) propose a metatheoretical taxonomy of the major schools of thought in organization and management theories is presented in the table in the Appendix. There are two dimensions according to which the divergent views were classified: the level of organizational analysis (from the micro to the macro), and the orientation of the analysis (from deterministic to voluntaristic). The matrix created is comprised of four quadrants: System-Structural View (Q1), Strategic Choice View (Q2), Natural Selection View (Q3), and Collective-Action View (Q4). The System-Structural View (also known as Structural-Functionalist Perspective) addresses the micro-level (i.e., individual organizations) with a deterministic orientation. Determinism means that organizational behaviour is perceived to be shaped by a system of impersonal mechanisms that impose external constraints on the members of the organization. The structure of the organization creates roles and positions that function as hierarchical instruments in achieving organizational goals and creating stability in the system (Stolley, 2005). Included in this category are the systems theory of organization, the theory of structural functionalism, and contingency theory. The behaviour elicited is constrained and adaptive, and management role is reactive. The Strategic Choice View differs from the System-Structural

Nigerian Benefits And Advantages Of Globalization Politics Essay

Nigerian Benefits And Advantages Of Globalization Politics Essay Globalization of the world economy is the integration of economies throughout the world through trade, financial flows, the exchange of technology and information, and the movement of people. The level of movement towards integration is clearly reflected in the rising importance of world trade and capital flows in the world economy. Furthermore globalization refers to the fact that we all are increasingly living in one world, so that individuals, groups and nations will become ever more interdependent. According to globalization 101, the Levin institute university of New York. He said globalization is the integration of economic, political, and cultural systems across the globe? Or is it the dominance of developed countries in decision-making, at the expense of poorer, less powerful nations? Is globalization a force for economic growth, prosperity, and democratic freedom? Or is it a force for environmental devastation, exploitation of the developing world, and suppression of human ri ghts? Does globalization only benefit the rich or can the poor take advantage of it to improve their well-being? Globalization refers to the fact that we are increasingly living in one world, so that individuals, groups, and nations become ever more interdependent. Globalization in this sense has been occurring over a long period of human history and it is certainly not restricted to the contemporary world. Nevertheless, current debates are much more focused on the sheer pace and intensity of globalization over the past 30years or so. Baylis and Smith defined globalization as the process of interconnectedness between societies such that events in one part of the world more and more have effects on people and the societies far away. E.g. the attack of 9/11 took place in a single country-the USA [9/11/2001]-but the event was seen around the world instantaneously on TV screens. The attack was carried out by the Al Qaeda, a loosely non-state organizations with followers in around 50 countries. They were arranged using globalised technology such as international bank accounts and internet. Globalization has cultural, economic, and political effects or impacts. In each of these areas the world seem to be shrinking so that geographical distance plays less of a role in limiting social life. The intensification o worldwide social relations which link distant localities in such a way that local happenings are shaped by events occurring many miles away and vice versa. (Giddens 1990:21) The integration of the world economy. (Gilpin 2001:36) De-territorialization or the growth of supraterritorial relations between people. (scholte 2000:46) Time space compression (Harvey 1989) LITERATURE REVIEW According to martin Griffiths, he said globalization has certain identifiable characteristics, although there is no consensus in the field about any of them. In the first place, it involves a growing consciousness of the world as a single place. This is reflected in phrases such as global village and the global economy. Few places are more than a days travel away and communication across territorial borders is now almost instantaneous. In 1980 there were about 1 million international travelers per day. In 2000 more than 3 million people crossed territorial borders as tourists each day. And in 2003, the WTO estimated that global tourism generated nearly us693 billion. Second, new information and communication technology has improved access to overseas markets and streamlined both production and distribution of goods and the trade in foreign exchange. Third, human being are becoming more and more dependent upon one another as problems such as global warming, the international drugs trade and terrorism can only be managed through greater cooperation at a supranational level. It is true that not everybody benefits from globalization. To take full advantages of globalization it requires both capital and access to technology. Many states in the international system have neither. A large proportion of the worlds population, for example does not have access to the telephone. Being on the net is not something which makes a lot of sense to those living in the poorest parts of the third world. In other words, globalization may not be global after all. At best, its spread and impact are uneven. From the perspective of the OCECG countries, there are many unresolved issues with respect to globalization. Among them is its relationship to democracy. If globalization is indeed weakening the ability of states to make autonomous economic and political decisions, then one might argue that globalization is a dangerously anti-democratic force. According to Anthony Giddens, he argues that globalization is the result of industrialization and modernization, which picked up pace in the late 19th century. And in fact a strong case can be made that the world was highly globalized 100 or more years age. In the late 19th century, people could not move across national borders without passports. The extent of international trade and capital flow in the late 20thcentury only restored the level achieved before world war (1914-1918). According to Haralambos he said global economy is no longer basically agricultural or industrial in its basis but rather, it is progressively more dominated by activity that is light and insubstantial. This light or weightless economy is one in which products have their base in information, as is the case with computer software, media and entertainment products and internet-based services. The process of globalization is often portrayed exclusively as an economic occurrence. Much is made of the role of transnational corporations, whose colossal operations now extend across national borders, influencing global production processes and the international distribution of labour. Transnational corporations are companies that produce goods or market services in more than one country. These may be comparatively small firms with one or two factories outside the country in which they are based, or extremely large international ventures whose operations criss-cross the globe. Examples Coca-Col a, Kodak, Mitsubishi, etc, are oriented towards global markets and global profits; they are at the centre of economic globalization. They account for 2/3rds of all world trade, and are instrumental in the circulation of new technology around the globe and are major actors in international financial markets. Few years after the 2nd world war Tnc became a global process, its spread in the initial post war years came from firms based in the United States, but by 1970s, European and Japanese firms increasingly began to invest abroad. In the late 1980s and 1890s, Tcs expanded drastically with the establishment of three powerful regional markets; Europe [the single European market], Asia-Pacific [the Osaka Declaration guaranteed free and open trade by 2010] and North America [the North American free trade agreement]. Since the early 1990s countries in other areas of the world have also liberalized restrictions on foreign investment. By 21stc there were few economies in the world that stoo d beyond the reach of Tcs, in the past decade they have expanded their influence in the developing countries and in the societies of former Soviet Union and Eastern Europe. Others point to the electronic incorporation of global financial markets and the mammoth volume of global capital flows; banks, corporations, fund managers and individual investors are able to shift funds internationally with the click of a mouse. Still others focus on the unmatched capacity of world trade, involving a much broader variety of goods and services than ever before. Since World War 11 globalization has been driven by Trade negotiation rounds, originally under the auspices of GATT [General Agreement on Trade led to a treaty to create the World Trade Organizations [WTO], to mediate trade disputes. Other bi-and trilateral trade agreements, including section of Europes Maastricht Treaty and the North American Free Trade Agreement have also been signed in pursuit of the goal of reducing tariffs and barrie rs. According to Alain Anderson, he talked about the effect of globalization; he said that globalization is leading to a fall in the price of some goods and services because production is being switched from high cost location to low cost locations. For example, switching production of television sets from Wales to china will lead to a fall in labour costs because Chinese workers are prepared to work for a fraction of the wages of welsh worker are prepared to work for a fraction of the wages of welsh workers. Equally, the globalization of technology of technology means that a Chinese factory can employ the most advanced machines and methods of production to ensure lowest cost. However he also said globalization is leading to a rise in price in some goods and services. This is because globalization is raising average world incomes. Higher income means higher demand for individual products. According to Joshua s. Goldstein, he said that two keys events of recent globalization. The terrorists who plotted and carried out the September 11/2001, attacks used the internet t assist in planning, coordination and fundraising f or the attacks. And global economic recession of 2008-2009, which began with a collapse of the U.S home mortgage market, spread quickly to other nations. Highly integrated global financial markets created a ripple effect across the globe. Thus, two hallmarks of globalization-expanding communications technology and integrated markets-facilitated events that directly impacted our daily lives. According to Jon c. pevehouse, he sees globalization as the fruition of liberal economic principles. A global market place has brought growth and prosperity (not to all countries but to those most integrated with the global market). This economic process has made traditional states obsolete as economic units. States are thus losing authority to supranational institutions such as the international monetary fund (IMF) and the European Union (EU) and to transnational actors such as MNCs and NGOs. The values of technocrats and elite, educated citizens in liberal democracies are becoming global values, reflecting an emerging global civilization. The old north-south division is seen as less important, because the global south is moving in divergent directions depending on countries and regions integration with world markets. A second perspective is skeptical of these claims about globalization. This skeptics note that the worlds major economies are no integrated today than before World War 1 (when British hegemony provided a common set of expectations and institutions). The skeptics also doubt that regional and geographical distinctions such as the north-south divide are disappearing in favor of a single global market. Rather, they see the north-south gap as increasing with globalization. Also, the economic integration of states may be leading not to a single world free trade zone, but to distinct and rival regional blocs in America, Europe, and Asia. The supposed emerging world civilization is disproving by the fragmenting of large units (such as the Soviet Union) into smaller ones along lines of language, religion and other such as cultural factors. A third school of thought sees globalization as more profound than the skeptics believe, yet more uncertain than view of supporters of liberal economics. These transformationalists see state sovereignty as being eroded by the EU the WTO, and other new institution so that sovereignty is no longer an absolute but just one of a spectrum of bargaining leverage held by states. The bargaining itself increasingly involves no state actors. Thus globalization, but transformed to operate in new contexts with new tools. For the realist part, globalization does not alter the most significant feature of world politics, namely the territorial division of the world into nation-states. While the increased interconnectedness between economies and societies might make them more dependent one another, the same cannot be said about the states-system. Here, states retain sovereignty and globalization does not render obsolete the struggle for political power between states. Nor does it undermine the importance of the balance of power. Globalization may affect our social, economic and cultural lives, but it does not transcend the international political system of states. For the liberal part, the picture looks very different because they tend to see globalization as the end product of a long running transformation of world politics. For them, globalization fundamentally undermines realist accounts of world politics since it shows that states are no longer such central actors, of differing importance according to the issue area concerned. Liberals are particularly interested in the revolution in technology and communications represented by globalization. This increased interconnectedness between societies, which is economically and technologically led, results in a very different pattern of world political relations from that which has gone before. States are no longer sealed units, if ever they were, and as a result the world looks more like a cobweb of relations than like the state model of realism or the class model of Marxist theory. For Marxist theorists, globalization is a bit of a sham. It is nothing particularly new, and is really only the latest stage in the development of international capitalism. It does not mark a qualitative shift in world politics, nor does it render all our existing theories and concepts redundant. Above all, it is western led phenomenon which basically simply furthers the development of international capitalism. Rather than make the world more alike, it further deepens the existing divide between the core, the semi-periphery, and the periphery. For constructivist theorists, globalization tends to be presented as external force acting on states, which leaders often argue is a reality that they cannot challenge. This constructivists argue, is a very political act, since it underestimates the ability of leaders to challenge and shape globalization and instead allows them to duck responsibility by blaming the way the world is. Instead, constructivists think that we can mould globalization in a variety of ways, notably because it offers us very real chances to create cross national social movements aided by modern technological forms of communication such as the internet. The skeptical view of globalization. The skeptical accounts of globalization tend to dismiss its significance for the study of world politics. They do so on the ground that By comparison with the period 1870 to 1914, the world is much less globalized economically, politically and culturally. Rather than globalization, the contemporary world is marked by intensifying geopolitics, regionalization and internationalization. The vest bulk of international economic and political activity is concentrated within the group of OECD states. By comparison with the heyday of European global empires, the majority of the worlds population and countries in the south are now much less integrated into the global system. Geopolitics, state power, nationalism and territorial boundaries are growing, not less, importance in world politics. Internationalization or regionalizations are creatures of state policy not corporate actor or capitalist imperatives. Globalization is at best a self serving myth or ideology which reinforces western and particularly US hegemony in world politics. (hirst and Thompson 1999,2003) The impact of globalization on the developing countries by Chandrasekaran Balakrishnan Globalisation is the new exhortation that has come to dominate the world since the nineties of the last century with the end of the cold war and the break-up of the previous Soviet Union and the global development towards the regular globe. The frontiers of the state with increased dependence on the market economy and renewed faith in the private capital and resources, a process of structural adjustment spurred by the studies and influences of the World Bank and other International organisations have started in many of the developing countries. Also Globalisation has brought in new opportunities to developing countries. Greater access to developed country markets and technology transfer hold out promise improved productivity and higher living standard. But globalisation has also thrown up new challenges like growing inequality across and within nations, volatility in financial market and environmental deteriorations. Another negative aspect of globalisation is that a great majority o f developing countries remain removed from the process. Turn over the nineties the process of globalisation of the Indian economy was constrained by the barriers to trade and investment liberalisation of trade, investment and financial flows initiated in the nineties has increasingly lowered the barriers to competition and hastened the rate of globalisation POPULATION SIZE: 10 people. THE INSTRUMENT FOR DATA COLLECTION: internet, books, use of questionnaires. OBSERVATION My observation on globalization is that the notion that the indirect benefits of financial integration, which may be difficult to pick up in regression analysis, could be quite important. Also, the long-run gains, which in some cases have not yet been realized, may exceed the short-term costs. For instance, although Europes efforts to achieve monetary integration resulted in its being buffeted by severe and costly crises in the early 1990s, these efforts eventually brought about the transition to the single currency in use throughout much of Europe today. EXPERIENCES My experience of globalization has a great degree. Different from the level of development at which a country has engaged with it. Some developing countries and countries with economies in transition have been well positioned to take advantage of the new opportunities for trade and investment, and building on domestic savings, foreign investment and capital inflows, technology transfers, human resource development and export orientation, have achieved rapid economic growth. CONCLUSION The main conclusions is that, so far it has proven difficult to find robust evidence supporting the proposition that financial integration helps developing countries to improve growth rate.

The Character of Rita in Educating Rita Essay -- Educating Rita Charac

The Character of Rita in Educating Rita In the play of Educating Rita, which is written by Willy Russell, there is a student aged twenty-six years old who is a hairdresser and also is a working class called Rita. Rita lives with her husband called Denny however Rita and Denny love each other so very much. Denny wants Rita to have a baby but Rita is on a pill to stop from having a baby, but Denny does not know about it, but then finds out later in the play. Rita wants to explore herself and learn, that is why she goes to University to find a tutor to help her learn. Willy Russell faced some problems when trying to introduce the play. He had to introduce 2 main characters, Rita and Frank. He introduced Rita as being really active and ambitious. It shows clearly when Rita enters Frank's room by saying "I'm comin' in, aren't I? It's that stupid bleedin' handle on the door?" this clearly shows the audience that Rita can be pushy and also bossy. I think that this gives the audience some thought of what Rita might be like in the rest of the play. Willy Russell also introduced Frank, his second main character. Frank is a teacher at a University and also a lecturer. In the first scene Willy Russell introduced to the audience that frank is not open and never gets something done when he wants it to be done on most occasions and it shows that he can be lazy. It shows clearly when Rita struggles to come into Frank's room because the door handle is stuck and she cannot get in, but then pushes harder and she finally gets in. Rita says, "You wanna get it fixed!" to frank but then Frank startles a bit and answers, "yes, I suppose I always mean toà ¢Ã¢â€š ¬Ã‚ ¦" This proves to the audience that franks is always stuck in his roo... ...door outside Frank's room. When Frank opens the door he is surprised at what Rita is doing and he did not expect it to be done. In conclusion I think Willy Russell made an effective way of starting the play because he had problems while trying to introduce the play, but for all the problems he had devices to support him and back up his ideas and also help him make his play. Willy Russell introduced the characters Rita and Frank by showing the audience what they are like and what they will be throughout the play. Willy Russell introduced the themes to the audience in an effective way too, he showed the audience that Rita wants Education and choices and that Frank wants relationship. Willy Russell makes the first scene dramatic and entertaining to the audience, which makes them stay to the very end and I also think that he made a good start to the play.

Research on Primates at the Zoo

[pic] A Zoo for a Primate Observation 11/15/2012 For this paper I decided to visit Zoo Atlanta to observe lowland gorillas. I got to the zoo at around eleven in the morning and found out the feeding times for the gorillas. Once I found them, after watching them for a little while I selected the most active group to go watch during feeding. The point of this trip was to make me feel as if I was doing a field laboratory observation of primate social behavior and it definitely did.As you read my paper I will include what I saw, my feelings towards it, and also any questions or facts I received during my visit from volunteers or signs throughout the exhibit. To put this paper into perspective with this anthropology class I will be using five terms that are from chapter seven to relate the field observation. I hope you enjoy my paper, cause I sure enjoyed writing it. At Zoo Atlanta there are four troops of Lowland Gorillas although only three are located on the yards right now.The three d ifferent groups are Taz's group, Ozzie's group, and the Bachelor males. While observing the different groups Taz's was the most active and therefore I decided to observe them especially during feeding. Feeding was at two fifteen in the afternoon and the feeder stood on top of the building that had a huge glass window to watch out. A volunteer gave the following information to me or I observed it for myself during my visit. Every group eats about six times a day including snacks.The most important meal being breakfast just like anatomically modern humans is served right before or right as the park opens. This meal is cute up in small pieces and scattered throughout the park so that they must forage for the food since this is what they would have to do in the wild. Before this meal they are served pre-breakfast which is considered a primate chow very similar to what dogs eat made my pedigree. They also get snacks throughout the day, mainly fruits. One thing that really shocked me is t hat they are ALL vegetarian.They are all so big and by first glance you would never imagine that. The thing that shocked me the most was during the feeding when every single gorilla got into a certain spot and that’s where he or she was fed this is mainly because they are not good at sharing, especially mothers. This process of them learning that they must get into their own spot is a great example of enculturation. Enculturation is the process of learning culture and transmitting it throughout generations. The last thing with feeding is that they do a process called RNR if they are still hungry.This act is known as regurgitation and re-eating. As nasty as that sounds they do it over and over until they are finally full. One crazy interesting fact is that on an average day a male gorilla consumes sixty-six pounds of vegetation a day. Other than food, other interesting things I found were the similarities of the lowland gorillas compared to humans. Can you believe they take th e same medications as us? Well they do! They take heart medications due to genetic heart problems and see cardiologist just like us.Another similarity is when females are pregnant, there pregnancy last just about the same length of time, eight to nine months and they have only one at a time. One of their females actually had twins within the last couple years and the lady I spoke with kept repeating herself at how rare twins are between gorillas. She made a joke and I thought it was kind of funny, she said â€Å"she gave birth on Halloween so I think that was her way of saying â€Å"trick or treat†. The Atlanta Zoo is actually the only zoo with mother-reared twins, isn’t that awesome?Another thing is when the little gorillas were playing they were pretty rough just like little kids are when they are playing around. This is more of a comparison than a similarity but a sign in the zoo in the area that the gorillas were in, said â€Å"Gorilla’s have distinct nose prints like humans have distinct fingerprints. † Just like when the police are trying to identify someone they use fingerprints, well when people are trying to identify the gorilla they can use the different nose prints. I am now going to tell you what I learned while at the zoo and I will start that with the gorilla’s social behaviors.First off the gorillas were in the back of the park in the Ford African Rain Forest. Ford Company sponsors this area and they actually named one of the gorillas, Henry Ford. The first group I observed was the Bachelor’s and only two were out that you could see but three is apart of the yard. Their names are Stadi, Kekla, and Charlie. The two that were showing any social interest was Kekla and Charlie according to the volunteer but all they did was either sit down or move from branch to branch and sit again. I decided to move on after about ten minutes and that is when I saw Taz’s group.This group was constantly moving aroun d, playing, â€Å"being rough†, climbing on rock figures set up for them in the exhibit, eating leaves, or relaxing in the sunshine. Henry Ford is also apart of Taz’s group. Gorillas live in families of two to twenty members, with usually one being male and the rest female and offspring. This is exactly the case with Taz’s group. There is nine altogether and I will list them from oldest to youngest: Kuchi, Taz, Kudzoo, Sukari, Lulu, Kazi, Macy B, Henry, and Merry Leigh (Willie B’s granddaughter).Within that group Taz is the only male other than Henry who is his offspring. Since these gorillas were actively on the move I did get the chance to hear and see a couple noises they make. The first was when Henry started running it sounded almost like drums, but vocally I did not hear anything and I asked the attendant and she said that all you really ever hear is them running around. The other thing that caught my attention that I thought was so cute was when Me rry Leigh came up to the glass and thumped her chest.I thought that only happened it movies but it was the cutest thing. The volunteer said that this is her way of showing that she is the cutest one out there but can also be a sign to intimidate. Before Taz’s group was fed I observed their behavior for a couple hours. They were active especially compared to the Bachelor’s. The first thing I noticed was that Taz was sitting to the left of everyone at the back close to the fence/window. This brought me to question why and I was assured it was due to him being the â€Å"silverback† of the group.That means he is the protector, which is the father’s place. He sits there just about all day watching to make sure everything is going smoothly and that no one is acting up or is unsafe. He makes sure everyone is cooperating or using cooperative behavior. Just like in human families how the dad’s are the protectors it is the same scenario here. The children or â€Å"baby† gorillas played with each other throwing their arms around on each other while the mothers sat and watched. When they were done playing they would go climb on things or just be active.During my visit there was no conflict but at any point it could arise but the father, in this case Taz would take care of it. Some really interesting facts I found are that they do not have to drink water because they receive enough in their diet, although they are the largest primates. The average male gorilla weighs about three to four hundred pounds and can end up being six foot tall. Gorilla’s love sleep and an important thing to them is making a new nest to sleep in every night. As long as they stay healthy, especially ones in captivity can live to their late forties to early fifties.Overall, these little, well should I say big fellows are becoming endangered and unfortunately there is only about one hundred thousand left running around in the wild. One thing that really stuck out to me was that they have opposing thumbs, which is used for grasping and climbing. The full definition for opposing thumb is a thumb that can touch all the other fingers. Also, they see in color and in three-dimensional. Not only are they unique but also smart. At this point, they are undergoing cultural transmission along with the orangutans, which is a transmission through learning, basic to language.Overall, I must say they are very interesting mammals. In this paper I went over the socialization of lowland gorillas, along with their eating habits, similarities to humans, and also included some random facts in that I thought were very interesting. This trip to the zoo was enjoyed to the fullest and I hope this paper reflects that. Lowland Gorilla’s are actually very interesting and there is a lot more to them than I ever expected. Learning all this stuff about the gorillas makes me wonder what all I am really missing out there and what else there is to know abou t everything.Gorillas, lowland in particular live in troops usually with one head male and the rest females with offspring. They usually reach three hundred to four hundred pounds and have only one baby at a time. Their pregnancies last for nine months or just about, just like humans. They eat their vegetarian meals about six times a day, and do not have to drink water to survive because they receive enough in their meal. Some seem very active, especially younger ones while the bachelor troop seemed very laid back but that may be because they are older.On average, gorillas range from two to twenty per troop but the biggest I saw on my trip was nine. They can take prescription medications just like you and me! Even have some of the same problems such as cardiovascular problems and arthritis. Overall, we are very much alike although the chimpanzees are the closest versions of mammal to us. They have their own forms of communication, birth is very similar, we eat some of the same thing s, take some of the same medication, can reach the same heights, and we all have bodies with hair.This has definitely opened my eyes to things I have never seen or thought of before but learning new things is great so I believe this experience was well worth the price. My impressions of the zoo was that it was very well maintained and clean, yet kind of pricy but I understand that they need to make money to feed those beautiful animals. I enjoyed this assignment a lot, and I am glad I had the opportunity to do this. ———————– One of my favorite pictures I took at Zoo Atlanta while observing Taz’s group.

Th Truemilk Marketing Proposal

Marketing Plan Proposal TH True Milk Vietnamese Fresh and Clean Milk Team Members: Nguyen Thi Thuy Trang (Team Leader) – s3372812 Nguyen Thi Diep Anh – s3372841 Nguyen Vu Bich Ha – s3372918 Huynh Ngoc Khanh Linh – s3373099 Nguyen Thi Kim Trang – s3357621 Vo Thi Ngoc Tram – s3373108 Lecturer: Ms. Jis Kuruvilla TH Milk Joint Stock Company TH Milk Joint Stock Company was established in 2009 and this is the first company of TH Group that focuses on a closed process of fresh milk manufacturing meeting the international standard.In order to produce the best quality products for customers as well as to provide a professional working environment for local and international experts, the company has equipped most advanced management technology in their production process. Although TH Milk Joint Stock Company is a young domestic company and has only one main brand that is TH True Milk, the company is predicted to be a potential firm in order to compete with Vinamilk and to meet the rising demand of Vietnamese market in the near future.Additionally, following the main mission of TH Group that is providing fresh and natural products to consumers, TH Milk Joint Stock Company has applied cutting-edge fresh milk manufacturing techniques in its closed procedures from industrial dairy farm, automatic milking system to professional distribution system. Therefore, in recent years, company’s projects always receive positive supports from the governments and organizations such as Vietnamese government and North Asia Bank. These supports can be seen as a driving force for the company to develop its fresh, clean and friendly-environmentally products.As regards the production and distribution process, TH Farm and Factory which is the largest in the Asian region, was built in Nghe An province with the total expenditure of $1. 2 billion, this project is supported by North Asian Bank. Moreover, the milking system used by the TH farm is comp letely automatic and controlled by strict procedures. In 2012, TH group anticipates that their milk processing facility will reach a capacity of 500 million liters per year, satisfying 50% of domestic need for the fresh milk.Moreover, in an effort to bring the best convenient services to customer, TH Milk Joint Stock Company has two representative offices in Hanoi and Ho Chi Minh City and hundreds of TH True Mart where provides TH True Milk across Vietnam. TH Milk Joint Stock Company at the present only focus on clean, fresh, delicious and nutritious milk but in order to meet the demand of domestic customer of dairy products, in 2012 and 2013, the company will continue to introduce some fresh and natural dairy products such as yoghurt, ice cream, butter and chee se to their customers.TH True Milk – Product detail TH True Milk is carefully produced in a 100%-computerized management process followed international standard in every stage of provision, production to distribution system. TH fresh milk is supplied by 20000 cows imported from New Zealand; those cows always receive a professional care from skilled staff with nutritious diet, well-designed veterinary care, disease prevention and treatment.In order to meet the various preferences and groups of customer, the company has produced five main flavors including pure fresh milk, less sugar fresh milk, sweetened fresh milk, strawberry fresh milk an d pure fresh chocolate milk in both 110ml and 180 ml carton size. More importantly, with a purpose to preserve the freshness and goodness of products, the company has developed the TH True Mart to sell its products to customers directly. Vietnamese MarketBecause of the higher living standard, the nutritious demand of Vietnamese people has improved positively with a rise of 20-25% of customers’ demand for milk per year. Therefore, Vietnamese dairy market is becoming the most potential market in the region and more than 60 firms with about 300 brands is o perating in this industry. However, it is a fact that the amount of milk produced only meet 20 -25% of customers’ demand meaning that there is a shortage of milk production in domestic market.Realizing this situation, TH Milk Joint Stock Company with financial supports from North Asian Bank has no hesitation to invest in the most modern clean fresh milk production process in Vietnam and this is estimated to meet 50% of customers’ demand in 2017, after the project is completed. This can be seen as an accurate vision of the company and can bring better milk for Vietnamese people. Besides always following the major mission of TH group, this plan also suggests one-year marketing strategies for the company in domestic market. There are four main objectives: 1. 2. 3. 4.Introducing current products to the market to reach more customers Introducing a new kind of product to domestic market. Gaining 5% market share of dairy industry at the end of 2012 Creating a positive image f rom customers and building a strong basis to develop other company’s dairy products in the following years. Reference List 1. TH True Milk, Home, viewed 30 June 2012, 2. North Asian Bank, 2011, ‘Vietnamese dairy market and positive changes’, Vnexpress, 2011, viewed 30 June 2012 < http://vnexpress. net/gl/kinh-doanh/doanh-nghiep-viet/2011/12/thi-truongsua-viet-nam-va-nhung-thay-doi-tich-cuc/>.